Past event…

Event Ended

The Hub Singapore

Women’s Edition.

Guys still welcome lah!

This event is not just about the ladies – it’s about celebrating Singaporean Women entrepreneurs.

There are so many of us out there, aspiring to be the next Olivia Lum or Elim Chew and this event will bring together Singaporean women entrepreneurs who have made their mark and showcase aspiring women entrepreneurs.

If you have always had an idea about a product or service, or thought “I’d love to have an app that does….” but didn’t act on the idea or know what to do with it, then this event is definitely for you!

Beginning with open mic pitches on Friday, attendees are encouraged to bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams design and develop business plans while constantly streamlining their startup vision. On Sunday evening teams demo their prototypes, listen to judges’ feedback and may win prizes.

With this edition of Startup Weekend, we are inviting as many ladies as possible to step up and participate! Naturally, we are trying to be as inclusive as possible. Which is why guys are, of course, still completely welcome.

We provide the working space, brain fuel, food, mentors, new friends, and inspiring speakers and judges. You supply the energy and creativity to build something big over the weekend.

Ready to join us? We only have 100 spots available so we expect the event to sell out fast.

Anyone interested in attending the pre-event Google Developer Bootcamp are welcome to register at Bootcamp Registration

Get ready to build something exciting. See you November 23!


Why a women-focused Startup Weekend?

The entrepreneurial talent from Singaporean women is inspiring, and a big goal for the event is to provide the opportunity for the aspiring women entrepreneurs in our community to
(1) get inspired by an idea/product/team… perhaps even enough to explore starting their own venture, or
(2) become more connected with other brilliant entrepreneurially-minded individuals in Singapore and thus more engaged within our local entrepreneurial ecosystem.

Are men allowed to attend Women’s Startup Weekend?

Yes! Of course! Since Singapore Women’s Startup Weekend is about connecting entrepreneurial women through the process of building exciting companies, we want to connect them to the best resources and people out there – that includes both men and women.
That said, to ensure that we maintain a high percentage of female participants, the number of tickets we issue to men will be limited (there will be a wait list). If you’re a man who wants to attend, find a female participant to bring you along and we might be able to issue a ticket for you!

Will the participants be required to pitch or work on “women-focused” startup ideas?

No, participants can pitch and work on any kind of startup idea they wish.



Nov 23
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Nov 24
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Mentors help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Nov 25
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Mentors arrive… ASK QUESTIONS
  • Gut check. Start prepping for presentations
  • Dinner
  • Judging & awards
  • Wrapup
  • Go Celebrate!
In Association With

Pieter Kemps

Principal, Business Development & Venture Capital, Asia, Amazon Web Services

Pieter is responsible for establishing and managing Amazon’s relations with the Venture Capital community in Asia. He engages with leading Incubators and VC's across the region and helps them create value in their portfolio by leveraging on the AWS platform. In doing so, he supports startups utilising AWS to better develop, market, and monetize their offerings, and connects them with VC’s where appropriate. Pieter’s background is in technology commercialization, incl. product development and incubation, Go to Market strategy, business development, and deal structuring. With over 12 years of experience in the Tech industry, his expertise cuts across Infrastructure, Networking, Location Based Services, Mobile, and Cloud computing. He has been in Asia for 7 years and has an MBA from University of Chicago Booth School of Business (Summa Cum Laude), specialized in Entrepreneurship & Venture Capital.

Fergie Miller

CEO & Founder, Busification

Fergie founded his first company, travel business Base Camp, from his student bedsit and expanded it to more than 7 countries. His portfolio includes roles such as Regional Head of Marketing for Compass Offices and Encore Professional Services across Singapore, Hong Kong and Tokyo. Fergie also co-founded the Lean Startup Circle in Singapore, a monthly meetup group that covers all things Lean. Fergie took his interest in Lean Startup Principles one step further on his 3rd startup, Busification, an online tool that gamifies Project Management.

Supported By

Benjamin Lee

Founder & CEO, Entrepid

A passionate serial entrepreneur, Ben started his first business at the tender age of 19. To date he has founded four companies – dealing with household services, events, career education and lifestyle media – making two successful exits. He is also a Partner at Uyuni Group, a Singapore-based venture capital firm. These days, he spends a lot of time in China negotiating private equity investment deals with local governments. A true global citizen, he has lived in 7 countries and travelled to 55. Ben holds an LLB (Hons) degree from University College London and a MSc in management from King’s College London.

Elizabeth Tan

Managing Director, Heatwave Shoes

Elizabeth has a passion for ideas, entrepreneurship and making both happen. Her vision is to build brands that will empower women and their journeys in the world today. Elizabeth is currently the Managing Director of Heatwave Shoes, a fast growing homegrown label that designs, manufacture and retails female fashion footwear. She has spearheaded the growth of the brand to 40 stores in 4 years in Singapore, Malaysia, Indonesia, Philippines, Vietnam and is set to enter the Gulf countries and India by 2012. More importantly, she is proud to have created a community of likeminded women and business partners in Asia and hopes to share this vision and products with the world. Elizabeth is also the founder of a socially responsible travel initiative that focuses on trips that make change and is the Strategy Director of Global Clinic, a non-profit that brings healthcare and education to the poorest communities in the world.

Grace Sai

Co-founder, The Hub Singapore

Grace is the Co-Founder of The Hub in Singapore and Founder of Books for Hope in Jakarta. She has been in the field of social entrepreneurship and corporate responsibility since 2007. She pursued her MBA at the Said Business School, under the Skoll Scholarship for social entrepreneurs (Funded by Jeff Skoll, the first President of eBay). Her focus is on mainstreaming and supporting social entrepreneurship in Asia through ecosystem-building, mentorship and venture support. Grace is a judge in various international and national social enterprise business plan competitions (NTU’s Ideas Inc, NUS’ Startup@Singapore, and LOHAS Asia) and facilitator at the EU-China Youth Leadership Summit in Beijing. She also speaks widely about social entrepreneurship and is a TEDxSingapore speaker.

Rina Neoh

Co-founder, Mercatus Capital Pte Ltd

Rina is currently Co-founder of Mercatus Capital Pte Ltd, which has been a homegrown incubator and venture accelerator since its inception in 2006. Through its angel networks, Mercatus Group provides seed capital to these startups and till now, Mercatus Group has seeded and incubated more than 40 startups in Singapore, Malaysia, Australia, India, China and Hong Kong. Rina brings with her more than 15 years of both corporate and entrepreneurial experience. She is experienced in the establishment of “Greenfield” businesses in Asian countries, especially East Timor, Malaysia and Philippines. Rina is a proven leader and change agent in delivering multi million dollars in return in investment. She is highly experienced in strategic marketing, business development, investor relations and high-level negotiations.

Gold Sponsors

Charlotte Ong

Chief Entertainment Officer, Digital Boomerang

Charlotte's career as a lawyer, journalist and consultant spans 11 years, during which she specialized in IT Law, consulted for American & German companies before joining the AsiaOne team and starting up Digital Boomerang. At Digital Boomerang, Charlotte heads up large-scale Government and media web projects. She helps clients formulate strategies and develop user-friendly websites. Aside from obsessing about clients’ web projects, Charlotte develops methodologies for creating websites where content is easy to find, effortless to understand and a pleasure to consume.

Christel Quek

Global Social Marketing Manager, Havas Media

Christel is the Global Social Marketing Manager at Havas Media, the 5th largest global communications group. A fan of storytelling and campaigns which matter, Christel's adventures include working on Social Media campaigns for DBS Bank, KLM Airlines, Intel Corporation & Toshiba Digital. Christel has a contributor’s column on The Huffington Post where she writes for the Business, Technology, and Women verticals. She was previously profiled on the #TwitterPowerhouses series on The Huffington Post. Christel has also written for Social Media Today – The World’s Best Thinkers on Social Media, Tech In Asia, Adobo Magazine, & Singtel Innovation Exchange. Christel has also conducted Social Media Workshops on Professional Communications & Crisis Management in both Singapore and Kuala Lumpur.

Dave Rogers

Visionary Business Coach & Long Term Investor   |   LinkedIn

Born in Canada, Dave started investing in equities at the age of twelve, his first business at sixteen and his first property at twenty one. Dave has a MBA in international business and he apprenticed and schooled in international business in Japan as a risk management officer for the largest Canadian bank during in the late 1980's, moving through corporate banking in the early 1990's and into Treasury and Capital Markets in the mid 1990's. Dave built and managed a USD1.3 billion secured financing business in Hong Kong in the late 1990's and then moved in social entrepreneurial ventures in 2000 as an investor, business coach/mentor, and "business collaborator". In 2012, Dave visited and spoke in more than twenty countries on the "merits of connection, collaboration & creativity, unity in diversity, and spiritual entrepreneurship.

Gobbs Lim

Brew Ceative

Some brew beer and some brew coffee, but they don't brew one of the most important things a business needs - creative ideas. Brew Creative Pte Ltd ( is a boutique graphic and web design studio that has a soft spot for working with entrepreneurs and small businesses. Fronted by lady bosses Gobbs Lim and Vicki Lew, the ‘lightbulb’ moment to merge their individual design businesses and brew beautiful ideas together happened in 2009 over cups of coffee. With a collective experience of almost 10 years each in the design industry, coupled with their experience as business owners, Gobbs and Vicki enable Brew Creative to give that extra oomph to her clients by crafting business savvy designs that are both practical and good-looking.

Grace Clapham

Founder, Agent Grace

Grace has a passion for inspiring young entrepreneurs and individuals to take action and make a change, no matter how big or small the action is. She is a highly creative individual bringing a unique set of talents and connections from within Asia Pacific. Grace’s work with young entrepreneurs is to enable them to foster their ideas with the desire to create a future society of creative collaboration within the Asia Pacific region whilst creating an understanding of the importance of cross cultural engagement in order to build local skills, talent and innovate in a manner that takes from both the East and the West. Through Agent Grace, she advises a variety of SME's and start-ups within different sectors in Singapore and the region on all aspects of business, running workshops for young entrepreneurs and is an adjunct lecturer.

Gwendolyn Regina Tan


Gwen is the co-founder, editor-in-chief and CEO of, an online publisher covering the startup scene in Southeast Asia. Previously, she was a partner of early stage technology investment firm, Thymos Capital and she has had two exits. A frequent public speaker, mentor and judge at various startup bootcamps, events and competitions, Gwen loves meeting founders, developers, designers and scientists across all ages. Gwen also spent some time in Silicon Valley and is a graduate of the NUS-Stanford University overseas college programme. She is also a mentor at Polish tech startup incubator Gamma Rebels, the Singapore curator for US-headquartered StartupDigest and the Singapore Ambassador for the Sandbox Network - the leading global network of innovators under 30.

Jin Zwicky

VP Customer Experience, OCBC Bank

She is currently a VP in Group Customer Experience at OCBC Bank. She researches and designs simplicity in customer experiences of retail and premier banking businesses. Prior to that she was a Senior Customer Experience Manager at Credit Suisse Private Bank. She is passionate about changing the way bankers work through design thinking. Over 12 years of experience in customer experience strategy and design, she has been speaking at marketing, banking and customer experience conferences in Europe and Asia. She is a publisher of a thought-leadership publication on customer experience and design.

Kristine Lauria

Digital Media Consultant, Mission Street Media

Kristine is a community builder, digital media dynamo and world explorer. She began her career promoting truth and reconciliation at the Desmond Tutu Peace Foundation in NYC and took her messaging digital as the Community Evangelist at In 2010 Kristine left the United States for a year on the road where she met Egyptian protesters, partied all night with the Singapore start up scene and lived with Shaolin Monks in Buddhist Monastery. Kristine is currently a Digital Media Consultant at Mission Street Media where she concentrates on customer acquisition, retention and community building. Off-line, Kristine runs large community events including Asia's first Walkabout, a city-wide open house for tech companies, and The FailCon in Singapore.

Min Xuan Lee

Co-founder, Playmoolah

With an eclectic blend of leadership, design, and startup experiences, Min drives PlayMoolah's business and product direction. She spent a year in Silicon Valley on the NUS Overseas College Programme taking classes at Stanford University and jamming at Qik, a rock-star startup that enables live video streaming from mobile phones. Previously, she was the president at the NUS Entrepreneurship Society where she championed the ASEANpreneurs Youth Leaders' Network and organized the nation's largest business plan competition, Start-Up@Singapore. She also finds joy in creating synergies between people to catalyze action, and has forged partnerships with numerous entrepreneurship communities around the world, building global communities to empower the youth.

Neethu Stephen

Senior Consultant & COO, Servolve Pte.Ltd.

Neethu has spent the past two years working with Servolve – a business start-up facilitator in Singapore. In her capacity as Senior Consultant & COO, she has helped many corporates and individuals commence their business in Singapore covering both technical and practical aspects of business start-up and growth. She is passionate about “bringing dreams to life” in her own words and takes pride in ensuring that first time entrepreneurs are guided in their endeavour to start a business in her trademark friendly, straight forward style. Neethu is a Chartered Accountant and a CPA with over 6 years’ experience in finance and assurance practices. She has worked in various parts of the world and has been associated with notable audit and assurance houses like Ernst & Young and Protiviti in her previous avatars.

Sarah Cheng-De Winne

Business Development Director, Relay Room

Sarah is the Business Development Director for Relay Room's diverse range of clients and she delivers a unique mix of commercial acumen, creative expertise and extensive media talent. Sarah combines over five years project management experience within the Asia-Pacific arts and culture scene, award-winning photography skills and high profile media career as a national radio producer-presenter, to lead Relay Room's design, web, illustration, photography and copywriting specialists.

Simon Dale

Head of Technology and Innovation, Asia Pacific Japan at SAP

Simon arrived at SAP through the acquisition of an Israeli tech startup, in 2001, and now runs the startup and developer programmes in Asia. Based in SAP Asia's headquarters in Singapore, Simon has worked extensively across Asia Pacific and Japan for the last ten years, introducing new products to market and previously running a regional organization responsible for all of SAPs technology sales. Simon had worked at several corporates and startups in Europe for twelve years prior to being part of the acquisition of TopTier software. A mentor to and investor in startups, Simon holds a BSc in Computing Science from Staffordshire University, UK.

Vicki Lew

Brew Creative

Some brew beer and some brew coffee, but they don't brew one of the most important things a business needs - creative ideas. Brew Creative Pte Ltd ( is a boutique graphic and web design studio that has a soft spot for working with entrepreneurs and small businesses. Fronted by lady bosses Gobbs Lim and Vicki Lew, the ‘lightbulb’ moment to merge their individual design businesses and brew beautiful ideas together happened in 2009 over cups of coffee. With a collective experience of almost 10 years each in the design industry, coupled with their experience as business owners, Gobbs and Vicki enable Brew Creative to give that extra oomph to her clients by crafting business savvy designs that are both practical and good-looking.

Media Sponsors
Lachimi Tiwari
Gina Romero
Maila Reeves
Emily Barner
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